GROUP WORKSHOPS

GROUP WORKSHOPS

Welcome to ‘The Art Of…’ workshops

Attend one-off group events to get an introduction to music marketing. With topics such as how to promote yourself, how to promote your event and how to self-release your music.


These sessions are a great starter pack to get you thinking about your plan and strategies.
For a deeper dive and personalised assistance, get in touch for
other services including 1-0-1 help and consultations.

  • THE ART OF PROMOTING YOURSELF

    This two-hour group workshop will cover introductory topics of self-promotion, understanding social media functions and how to create personalised and authentic content. Learn how to review a content calendar, brainstorm ideas for your own profile and use effective CTA (call to actions)

    This is a perfect class for those who don’t know how to talk about themselves, promote their work and turn content into creative ideas.

  • THE ART OF CONTENT CREATION

    This two-hour group workshop will cover the break down of strategic and effective content creation. Understanding hooks, algorithms and what it means to “market”. Learn how to think strategically to create videos and infographics that captures attention and retains curiosity

    This is a perfect class for those who already know how to use design and editing tools but want to take it to the next level on designing for strategic purposes.

  • THE ART OF SELF-RELEASING AN EP

    This two-hour group workshop will go through the no-frills step by step & advice to create a launch campaign, promote your work, navigate digital marketing and learn story-telling approach. This will be a jam pack session to take note and ask questions directly about marketing. Learn from other artists and producers in the room.

    This is a perfect class for those looking to gain more exposure before, during and after the launch.

  • THE ART OF BIO WRITING & MAKE AN EPK

    This two-hour group workshop will provide discussions and ideas on how to define who you are as an artist, find your authenticity and USP (unique selling points) in writing. Then use what you have come up with and draft your own EPK design (electronic press kits) for instant feedback.

    This is a perfect class for those who never gas themselves up, are stuck on ideas of how to present yourself as an artist in both writing and desig

  • THE ART OF PROMOTING YOUR EVENT

    This two-hour group workshop will cover the steps of planning a marketing campaign to launch events. This will be useful for DJs and promoters looking to maximise their sales for upcoming events. Learn what a marketing campaign is, the effective timelines and a story-telling approach to capture attention to the cause.

    This is a perfect class for those who want to achieve effective promotion, create brand awareness and get tips in event promotion because this ain’t easy!

  • THE ART OF MANAGING TIKTOK

    This two-hour group workshop will feature industry expert who works for TIKTOK! Provide an overview of the app, its algorithm hacks and how to use and create effective content on the platform.

    This is a resourceful class for those who's new to TIKTOK or have been using for a while and want to ask a human direct questions on how to take advantage of all functions

UPCOMING dates

TBC. Sign up to know when the next classes are

DURATION: 2 hours
TIME:
6:30pm - 8:30pm sharp
DOORS OPEN: 6pm
Don’t be late to start the class or you will miss info

PRICE: £20 all classes
LIMITED SPOTS: This class is small on purpose

LOCATION: Lab.Club HQ

Ground Floor, 189 Shoreditch High St, London E1 6HU

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