Cat’s background is 13+ years in product design, development and digital marketing across fashion, homewares, stationery and now events — previously working with brands including John Lewis, Fortnum & Mason, Yeo Valley, Nomadic Hotels and Freddie's Flowers.

That corporate grounding in strategy and product development is what she now applies to artists and grassroots brands: breaking down the full A-to-Z of building something, testing it, marketing it, selling it, and repeating.

In the two years since launching the agency, she's worked with artists across the spectrum — producers, DJs, MCs — and with brands ranging from small collectives to larger organisations, venues and promoters across London and Europe.

Current partners and collaborators include Alpha Theta, Pirate Studios, Westend DJ, Mixcloud, G-Shock Radio, Noise, Brixton Radio and more.

She also founded and runs The Faded Community itself, alongside Back2Back DJ Battle — so the strategy she teaches isn't theoretical. It's the same playbook she uses to run her own brands.

Her team includes freelance content designer (Connor), editor (Risky) and graphic designer (Letitia)