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RESOURCE ● BLOG ●

How to:
choose a ticketing platform for your night

The platform you sell tickets on does two jobs. It takes a cut of every sale, and it puts your night in front of — or hides it from — a certain audience. Promoters obsess over the fee and forget the second part, but for a grassroots electronic night, discovery and credibility can matter as much as the percentage. One thing before the rundown: fees change, and most of these platforms quote promoters individually rather than publishing a rate, so treat these as the shape of it and confirm the current numbers before you commit.

Resident Advisor (RA) is the home of underground electronic and club culture. Fees sit around 10% and are negotiated rather than publicly listed, but what you're really paying for is discovery — RA's listings, editorial and audience are where dance music fans actually look, so being on there gives your night reach and credibility you won't get elsewhere. It's the strongest fit when your crowd is scene-native. It also supports guest lists, door sales and promoter analytics.

Skiddle is the UK's biggest independent ticketing platform, deep in the club and festival scene. Fees are roughly 10% plus a small per-ticket charge, usually paid by the buyer, and you get proper promoter tools with it — email campaigns, an affiliate and rep network that sells on your behalf, and box office management. Big UK reach and a rep system that genuinely helps grassroots nights shift tickets.

DICE is big in electronic too, known for a clean mobile experience and for absorbing its fee into the ticket price, so fans see one number with no nasty booking fee at checkout. Fees are around 10–12%, negotiated per organiser. Its waiting lists and face-value resale (which shuts out touts) are genuinely useful for building demand and a loyal following. Strong UX and curated discovery.

Eventbrite has the cheapest headline rate here at about 6.95% + 59p per ticket, and it's fully published so you can actually plan on it, with loads of integrations. The catch is it's general-purpose — it won't drop your night in front of a dance music crowd the way RA or DICE will, so you're providing all the discovery yourself. Best when your audience is already yours.

DJ Mag Tickets (DJTickets) is free for promoters to list on, with the fan covering the booking fee, and it comes with the pull of the DJ Mag brand behind it. Beatport Tickets is the newest option here, launched at the end of 2025 through Beatportal and powered by Weeztix — it sells directly into Beatport's huge global dance music audience and lets you attach custom playlists to your event page so people can preview the sound before they buy. Both are worth a look for the scene reach, but confirm the current fee terms directly before you commit.

The right call depends on your night. If discovery and scene credibility matter most, RA, DICE or Beatport earn their place. If reach and selling tools matter, Skiddle. If you already own your audience and want to keep costs down, Eventbrite or DJTickets. And whoever you go with, decide early whether you or the buyer absorbs the fee, because that changes your real ticket price and your break-even.

THE CHECK LIST

  • Look past the headline fee to who actually finds your night on each platform

  • Match the platform to your crowd — RA, DICE and Beatport for scene-native electronic nights

  • Use Skiddle's rep and affiliate tools if you need reach and help selling

  • Consider Eventbrite or DJTickets if you already own your audience and want low costs

  • Get a direct quote from RA, DICE, DJ Mag and Beatport, since they price per organiser

  • Check whether fees are absorbed into the price or added at checkout

  • Decide who pays the fee — you or the buyer — before you set your ticket price, and confirm current rates first

DID YOU KNOW?

Choosing where to sell — and how to price once the fees are in — is part of the planning to promote and launch your event. An hour of coaching & strategy mentorship helps you to weigh up all of these strategic decisions so you can optimise your reach and use platforms that actually fit your night.

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