£110 [2 hours, online]

A marketing campaign is a series of actions and designed content working across multiple channels to support one goal — a release, an event, a brand launch.

This session breaks down what a campaign actually is and gives you the tools to plan and run your own, whatever you're promoting.

TOTAL TIMINGS

• 2 hours for research and analysis ahead of the session

• 2 hours consultation and live workshop with you

PURPOSE

• Understand your current channels and how to use them more efficiently

• Build a clear action plan for designing your own marketing campaign

• Understand the basics of marketing and consumer behaviour

• Learn how platforms like Instagram, Mailchimp, Beacons, Eventbrite and Resident Advisor actually function — and where they fit in a campaign

PREPARATIONS

• Details on what you're promoting — a release, event, campaign or launch

• Any existing marketing ideas or materials you already have

• Examples of campaigns you admire, for reference and inspiration

WHAT’S INCLUDED

• How to build a marketing strategy from scratch

• How to use free tools like Canva and Google Suite to organise and execute it

• Tailored guidance specific to your project

• A written summary after the session, covering everything discussed, with a homework checklist

NOT INCLUDED

• A written marketing campaign

• Follow-up check-ins. Additional time can be booked at discounted coaching price. Enquire within